MISS UNDERSTOOD MIX by DJ Argumentative

Alexandria Amaka Animba is a researcher specialising in trend intelligence and brand strategy, seamlessly navigating the intricate intersections of art, fashion, film, and music. With a career spanning both the avant-garde and the commercial art world, she possesses a singular ability to decode cultural currents and anticipate emergent shifts. By straddling these diverse spheres, she has cultivated an acute awareness of the symbiotic relationship between underground movements and mainstream narratives, allowing her to distill nuanced insights into audience behaviour, brand resonance, and creative innovation. 

Beyond aesthetics and commerce, she remains deeply attuned to the broader socio political forces shaping human engagement, recognising their profound influence on the evolution of culture and consumption. This comes from her understanding of philosophy and social sciences, providing a strong intellectual foundation for her work in decoding data.


Professional experience:

Edge Control Ltd / Studio Manager / 2024 to Present
I currently work as the Studio Manager for Paris-based interdisciplinary artist and producer/DJ Christelle Oyiri (CRYSTALLMESS), supporting her across exhibitions and research. I lead cultural, artistic, and academic research for her upcoming TATE exhibition INSTANT BODY, DELAYED PLEASURE, which explores body dysmorphia in the digital age. Alongside this, I handle communications, scheduling, and research emerging artists for potential collaborations.

Executive Creative Assistant / Futurimpose / 2022
I worked across both administrative tasks and creative, contributing to high-impact campaigns for brands like Levi’s and PUMA by identifying culturally relevant themes and emerging trends across fashion and music. I played a key role in shaping creative direction, ensuring alignment with brand values and audience behaviours by building client decks, pitching and leading meetings.

Digital Archivist & Gallery Assistant / Cabinet Gallery / 2021
At Cabinet Gallery, I managed the digital archive system, cataloguing artwork and documents to improve accessibility for curators and researchers. I liaised with artists, curators, and vendors to support exhibition planning, while also contributing to installation and event delivery. I assisted with the day-to-day running of the gallery, held keyholder responsibility, and supported with installs and communications with artists, galleries, and key stakeholders. I also independently managed the gallery in the director’s and manager’s absence.


Previous clients:


Testimonials:

"While she was [at Cabinet Gallery] I would say the energy of the gallery changed, the environment became a lot more open, and a lot more curious about the world at large [...] Alexandria has the rare ability to communicate to people who know about art, those in the art world, and people who see art as something very much not for them and view the art world with some suspicion."

- Mark Leckey, British Contemporary Artist


"Alexandria demonstrated excellent aptitude, application, and conscientiousness from the very start of her tenure [...] Alexandria's attention to detail was impressive, as was her appreciation of the broader issues of the Gallery's business at any one time [...] I have no doubt that her written communication skills would meet and exceed the challenges of [her clients]."

- Andrew Wheatley, Co-Director of Cabinet Gallery


"I had the pleasure of working with Alex on an artist-related project in 2023. She possesses a unique insight into trends and audiences, and an understanding of online cultures and consumption patterns. She was incredibly helpful throughout the rollout and provided excellent creative and marketing input."

- Harrison Kramer, Senior Artist Relations Coordinator, Roc Nation Distribution