Alexandria Animba



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© 2024 Alexandria Animba



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About


Alexandria Amaka Animba is a researcher specialising in trend intelligence and brand strategy, seamlessly navigating the intricate intersections of art, fashion, film, and music. With a career spanning both the avant-garde and the commercial art world, she possesses a singular ability to decode cultural currents and anticipate emergent shifts. By straddling these diverse spheres, she has cultivated an acute awareness of the symbiotic relationship between underground movements and mainstream narratives, allowing her to distill nuanced insights into audience behaviour, brand resonance, and creative innovation. 

Beyond aesthetics and commerce, she remains deeply attuned to the broader socio political forces shaping human engagement, recognising their profound influence on the evolution of culture and consumption. This comes from her understanding of philosophy and social sciences, providing a strong intellectual foundation for her work in decoding data.

Previous professional experience:

Edge Control Ltd. / Studio Manager / 2024 to Present
Futurimpose / Executive Creative Assistant / 2022
Cabinet Gallery / Digital Archivist & Gallery Assistant / 2021

Previous clients:

Testimonials:

"While she was [at Cabinet Gallery] I would say the energy of the gallery changed, the environment became a lot more open, and a lot more curious about the world at large [...] Alexandria has the rare ability to communicate to people who know about art, those in the art world, and people who see art as something very much not for them and view the art world with some suspicion."

- Mark Leckey, British Contemporary Artist

"Alexandria demonstrated excellent aptitude, application, and conscientiousness from the very start of her tenure [...] Alexandria's attention to detail was impressive, as was her appreciation of the broader issues of the Gallery's business at any one time [...] I have no doubt that her written communication skills would meet and exceed the challenges of [her clients]."

- Andrew Wheatley, Co-Director of Cabinet Gallery