MISS UNDERSTOOD MIX by DJ Argumentative

Alexandria Amaka Animba is a researcher specialising in trend intelligence and brand strategy, seamlessly navigating the intricate intersections of art, fashion, film, and music. With a career spanning both the avant-garde and the commercial art world, she possesses a singular ability to decode cultural currents and anticipate emergent shifts. By straddling these diverse spheres, she has cultivated an acute awareness of the symbiotic relationship between underground movements and mainstream narratives, allowing her to distill nuanced insights into audience behaviour, brand resonance, and creative innovation. 

Beyond aesthetics and commerce, she remains deeply attuned to the broader socio political forces shaping human engagement, recognising their profound influence on the evolution of culture and consumption. This comes from her understanding of philosophy and social sciences, providing a strong intellectual foundation for her work in decoding data.


Professional experience:

Studio Manager, Edge Control Ltd, 2024 to Present
Currently serving as Studio Manager for Paris-based interdisciplinary artist and producer/DJ Christelle Oyiri (CRYSTALLMESS), providing comprehensive support across exhibitions and research projects. Responsibilities include leading cultural, artistic, and academic research for the upcoming TATE exhibition INSTANT BODY, DELAYED PLEASURE, which addresses body dysmorphia in the digital era. Additional duties encompass managing communications, scheduling, and identifying emerging artists for potential collaborations.

Executive Creative Assistant, Futurimpose, 2022
Delivered administrative and creative support contributing to high-impact campaigns for global brands such as Levi’s and PUMA. Responsibilities included identifying culturally relevant themes and emerging trends within fashion and music to guide creative direction. Effectively aligned projects with brand values and target audience insights through the development of client presentations, pitching concepts, and leading strategic meetings.

Digital Archivist & Gallery Assistant, Cabinet Gallery, 2021
Managed and maintained the digital archive system, cataloguing artworks and documentation to enhance accessibility for curators and researchers. Coordinated closely with artists, curators, and vendors to facilitate exhibition planning, installation, and event execution. Supported daily gallery operations, maintained keyholder responsibilities, and effectively communicated with artists, partner galleries, and key stakeholders. Independently oversaw gallery management during absences of the director and manager.


Previous clients:


Testimonials:

"While she was [at Cabinet Gallery] I would say the energy of the gallery changed, the environment became a lot more open, and a lot more curious about the world at large [...] Alexandria has the rare ability to communicate to people who know about art, those in the art world, and people who see art as something very much not for them and view the art world with some suspicion."

- Mark Leckey, British Contemporary Artist


"Alexandria demonstrated excellent aptitude, application, and conscientiousness from the very start of her tenure [...] Alexandria's attention to detail was impressive, as was her appreciation of the broader issues of the Gallery's business at any one time [...] I have no doubt that her written communication skills would meet and exceed the challenges of [her clients]."

- Andrew Wheatley, Co-Director of Cabinet Gallery


"I had the pleasure of working with Alex on an artist-related project in 2023. She possesses a unique insight into trends and audiences, and an understanding of online cultures and consumption patterns. She was incredibly helpful throughout the rollout and provided excellent creative and marketing input."

- Harrison Kramer, Senior Artist Relations Coordinator, Roc Nation Distribution